Design
Identity design, illustration and graphic systems for brands, retail and campaigns. Each project is presented as a case study: the client, the challenge, the process and the final solution.
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A social campaign for International Women's Day, spotlighting real women under the concept 'The League of Ordinary Women'.
Illustrated letters to Santa and the Three Kings, with a paper-craft activity, for the shopping centre's Christmas campaign.
A tri-fold, travel notebook and children's scavenger hunt for in-store use, with geography and culture content adapted to each location.
A scalable brand system for Irco's different lines (Kids, Mini, Petit and Ircoheroes), content iconography and social templates.