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Design

Identity design, illustration and graphic systems for brands, retail and campaigns. Each project is presented as a case study: the client, the challenge, the process and the final solution.

Traducción pendiente de revisión final — ver contenido completo en español.

8M — The League of Ordinary Women
8M — The League of Ordinary Women
Social media design · 8M campaign

A social campaign for International Women's Day, spotlighting real women under the concept 'The League of Ordinary Women'.

Alcalá Magna — Christmas campaign
Alcalá Magna — Christmas campaign
Design & illustration · Alcalá Magna Shopping Centre

Illustrated letters to Santa and the Three Kings, with a paper-craft activity, for the shopping centre's Christmas campaign.

Andalusia Day
Andalusia Day
Graphic design / photography · IU Espartinas (to confirm with Lara)

A triangular photo-mosaic collage for Andalusia Day.

CTIA — Trade show stand design
CTIA — Trade show stand design
Design & branding · Pod Group (Pod M2M)

3D render of the Pod M2M trade show stand for CTIA, with the 'Experts in global IoT connectivity' graphic wall and the product journey (SIM, LPWAN, eUICC, multi-IMSI) built into the space design.

Decodificador Violeta (Purple Decoder)
Decodificador Violeta (Purple Decoder)
Social media design · Grupo Municipal IU Espartinas (to confirm with Lara)

A card series for March 8th, contrasting everyday sexist remarks with what they really mean.

February 14th
February 14th
Social media design · Grupo Municipal IU Espartinas (to confirm with Lara)

An illustrated Valentine's Day piece raising awareness about romantic-love myths.

Hazlo con Trapillo
Hazlo con Trapillo
Product photography + graphic design · Hazlo con Trapillo

A bank of product photography and campaign graphics for a trapillo (t-shirt yarn) textiles and accessories shop.

IKEA — In-store scavenger hunt and travel notebook
IKEA — In-store scavenger hunt and travel notebook
Editorial design & children's illustration · IKEA

A tri-fold, travel notebook and children's scavenger hunt for in-store use, with geography and culture content adapted to each location.

International Day of Women and Girls in Science
International Day of Women and Girls in Science
Social media design · To confirm with Lara

A commemorative illustration for February 11th, featuring a Marie Curie vignette.

Irco — Brand system for a children's community
Irco — Brand system for a children's community
Branding & illustration · Irco

A scalable brand system for Irco's different lines (Kids, Mini, Petit and Ircoheroes), content iconography and social templates.

La vergüenza (Shame)
La vergüenza (Shame)
Design / video — awareness campaign · Por confirmar con Lara

~20-second awareness video for November 25, the International Day for the Elimination of Violence against Women.

Pinball Craft
Pinball Craft
Digital product design / UI

Visual identity and a library of 50+ glowing UI elements for an iPad app for building pinball machines.

Pod Billing — Google Ads banners
Pod Billing — Google Ads banners
Design & branding · Pod Group (Pod M2M · Pod Billing)

Display banners for two Pod M2M Google Ads campaigns: an always-on roaming-rates campaign and the Pod Billing launch at Mobile World Congress 2018, produced in the Google Display Network's standard ad sizes.

Pod Group — Editorial and marketing pieces
Pod Group — Editorial and marketing pieces
Editorial design / marketing · Pod Group

A series of editorial and promotional pieces (brochures, flyers, mockups) communicating Pod Group's IoT services and solutions with a coherent visual identity.

Pod Group — Event and downloadable-content banners
Pod Group — Event and downloadable-content banners
Design & branding · Pod Group

'We are attending' banners for telecom-industry trade shows (AfricaCom, Telecom Council, MWC19 + embedded world) and downloadable-content banners (a report with Beecham Research, a pLTE whitepaper).

Style Guide: Pod Group
Style Guide: Pod Group
Design & branding · Pod Group

26-page visual identity manual for Pod Group's different business lines (Pod Group, Pod M2M, Pod Solutions, PPC), ready to hand to any supplier or department.

The WEIRD CEO
The WEIRD CEO
Editorial design / event branding · Charles Towers-Clark, CEO of Pod Group

A coherent brand identity spanning a published book and its entire launch campaign: event, social media and Eventbrite.

Tuzbolin
Tuzbolin
Product design / character & UI design · Forja de Guadalinex

Full visual identity — characters and interface — for a physical infrared-controlled foosball table, part of a free hardware and software project.

UNIVA Health — Biomes for a digital recovery garden
UNIVA Health — Biomes for a digital recovery garden
Digital illustration and game asset design · UNIVA Health

Design of 16 narrative biomes, their plants and special items for the garden of a digital therapy app that supports recovery from eating disorders.

Zahira
Zahira
Graphic design / textile illustration · Por confirmar con Lara

Two textile illustrations for custom sweatshirts: a monogram inside a floral wreath, and an illustration with integrated lettering.

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