Identity design, illustration and graphic systems for brands, retail and campaigns. Each project is presented as a case study: the client, the challenge, the process and the final solution.
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A social campaign for International Women's Day, spotlighting real women under the concept 'The League of Ordinary Women'.

Illustrated letters to Santa and the Three Kings, with a paper-craft activity, for the shopping centre's Christmas campaign.

A triangular photo-mosaic collage for Andalusia Day.

3D render of the Pod M2M trade show stand for CTIA, with the 'Experts in global IoT connectivity' graphic wall and the product journey (SIM, LPWAN, eUICC, multi-IMSI) built into the space design.

A card series for March 8th, contrasting everyday sexist remarks with what they really mean.

An illustrated Valentine's Day piece raising awareness about romantic-love myths.

A bank of product photography and campaign graphics for a trapillo (t-shirt yarn) textiles and accessories shop.

A tri-fold, travel notebook and children's scavenger hunt for in-store use, with geography and culture content adapted to each location.

A commemorative illustration for February 11th, featuring a Marie Curie vignette.

A scalable brand system for Irco's different lines (Kids, Mini, Petit and Ircoheroes), content iconography and social templates.

~20-second awareness video for November 25, the International Day for the Elimination of Violence against Women.

Visual identity and a library of 50+ glowing UI elements for an iPad app for building pinball machines.

Display banners for two Pod M2M Google Ads campaigns: an always-on roaming-rates campaign and the Pod Billing launch at Mobile World Congress 2018, produced in the Google Display Network's standard ad sizes.

A series of editorial and promotional pieces (brochures, flyers, mockups) communicating Pod Group's IoT services and solutions with a coherent visual identity.

'We are attending' banners for telecom-industry trade shows (AfricaCom, Telecom Council, MWC19 + embedded world) and downloadable-content banners (a report with Beecham Research, a pLTE whitepaper).

26-page visual identity manual for Pod Group's different business lines (Pod Group, Pod M2M, Pod Solutions, PPC), ready to hand to any supplier or department.

A coherent brand identity spanning a published book and its entire launch campaign: event, social media and Eventbrite.

Full visual identity — characters and interface — for a physical infrared-controlled foosball table, part of a free hardware and software project.

Design of 16 narrative biomes, their plants and special items for the garden of a digital therapy app that supports recovery from eating disorders.

Two textile illustrations for custom sweatshirts: a monogram inside a floral wreath, and an illustration with integrated lettering.