Design
Identity design, illustration and graphic systems for brands, retail and campaigns. Each project is presented as a case study: the client, the challenge, the process and the final solution.
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A social campaign for International Women's Day, spotlighting real women under the concept 'The League of Ordinary Women'.
Illustrated letters to Santa and the Three Kings, with a paper-craft activity, for the shopping centre's Christmas campaign.
A tri-fold, travel notebook and children's scavenger hunt for in-store use, with geography and culture content adapted to each location.
A scalable brand system for Irco's different lines (Kids, Mini, Petit and Ircoheroes), content iconography and social templates.
Design of 16 narrative biomes, their plants and special items for the garden of a digital therapy app that supports recovery from eating disorders.